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Press Release
12 July 2008, The Financial World
Goldfinch Plans Mobile Ad Platform By August 08
With Indian mobile base exceeding 275 million, there are tremendous opportunities for mobile advertising and the regional player, Goldfinch, is also testing waters in the field with its plan to bring out the platform by August 2008. It would help companies to sell their products through mobile phones.
Speaking to The Financial World about its plan of entering mobile advertising segment, Newton Bubber, CEO, Goldfinch Mobile Solutions Pvt Ltd, said, “In today’s scenario, no other device is more close to a consumer than a mobile phone. And this closeness brings excellent opportunities for advertisers to take their products to end customers for increased revenues.” As per the data available, it is believed that the mobile advertising industry would cross the mark of Rs 100 crore by 2011 and with Indian market posed for more growth as with various licences from the government, Goldfinch is positioning itself to contribute to the operators with value added services of mobile advertising,” said Bubber.
The company has already started its operations from the Chandigarh IT park initiating with the gaming platform and has plans to invest $1.5 billion in the initial period on setting up the infrastructure for its ventures. “We aim to bring innovative services on IVRS, Call Management Solutions and Gaming Platforms. And, for this purpose Goldfinch, with its partners Ozura, would introduce unique gaming platform to Indian operators that would help them to build more engagement on WAP,” said Bubber. The gaming industry is also growing aggressively in the country and it is also expected to touch Rs 750 crore by 2011. “To cater to the game lovers we have many interesting plans like to start a community on web portals, further taking the interesting games to homes through DTH, for which we are already running a trial in Singapore,” Bubber informed.
Elaborating more on the gaming structure, he said the gaming engine, called FunLogiX, will allow operators to integrate mobile users with web communities, thus building better engagement from their customers. Goldfinch also introduces Multi-Player Gaming as part of this search engine to allow two people play same game at the same time, sitting at different locations. The company has already achieved significant success in South East Asia where the gaming engine built communities for operators such as Maxis and Indosat.
With offices in Hong Kong, Malaysia and Indonesia, Goldfinch is very upbeat on opportunities that are being made in Indian telecom sector with its future plans for significant investment to build their R&D team that would work on new IVR and Call Management services in South East Asia.
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